Protect your critical user journeys
Delivery confidence doesn’t come from dashboards or test counts.
It comes from knowing, right now, whether the workflows your business relies on are
behaving as expected.
That doesn’t mean testing everything.
It means making the right journeys observable, so failures can’t happen silently.
Why most automation programmes stall
- Effort drifts toward what’s easiest to automate, not what’s most expensive to break.
- Metrics improve while real delivery risk stays exactly the same.
- Engineers spend more time fixing brittle checks than shipping meaningful changes.
This isn’t a tooling problem. It’s a signal problem. The organisation is busy, but it still can’t clearly see when a critical journey has stopped working.
What still fails silently
- Critical journeys that rely on last minute manual checking before release.
- Areas of the system that can’t be exercised reliably, even with automation.
- End to end flows where no one can confidently say, this works today.
Until these gaps are visible and ownership is clear, adding more checks won’t make releases safer. It just makes the noise louder.
Start with one critical journey
Expand only when it’s justified.
We start by identifying a single business-critical journey and understanding what
would happen if it failed.
Only once it is clear and stable do we decide how it should be protected.
Three clear steps
1. Identify the critical journey
Together, we agree on the user journey that matters most to revenue, reputation, or operational risk. We surface the assumptions being relied on and decide whether the journey is actually suitable for protection.
2. Make it observable
We establish how you know this journey is working today and where failure could go unnoticed. That may involve checks, monitoring, or automation, depending on what provides the clearest signal.
3. Decide how to protect and scale
Once the right signal is in place, we decide whether and how to extend protection to other journeys. Expansion is deliberate, not automatic, and always tied back to business risk and ownership.
Let’s decide whether your most important journey can fail silently.